FOR IMMEDIATE RELEASE
CITY COUNCIL APPROVES MANAGEMENT AGREEMENT WITH EASTERN SPORTS MANAGEMENT
VIRGINIA BEACH, VA. – Virginia Beach City Council has voted for the City Manager to execute the Comprehensive Agreement with Eastern Sports Management (ESM) for the management of the $68 million Virginia Beach Sports Center.
The goal of the facility is to create an economic asset for tourism growth that also enhances the quality of life for Virginia Beach residents.
“We are excited to continue our partnership with the City of Virginia Beach and to help bolster the economy by providing access to an elite national sports facility right here in our community,” says Andy Ballard, Eastern Sports Management’s Vice President of Operations.
The Virginia Beach Sports Center is a public/private partnership between the City and ESM. The City is building a one-of-a-kind sports facility that will compete nationally for major sports events. ESM will invest $4.2 million toward furniture, fixtures, and equipment, as well as an additional $1.4 million in business startup expenses, and will operate the business both for local use and weekend events. In the two years prior to facility completion, the company will develop programming, recruit, hire, and train all staff, negotiate contracts with vendors and local use groups, and build all business systems for an operation and facility of this caliber. “You have to develop a sports tourism business on the same timeline that you construct the building,” Ballard adds.
This is the fifth facility that the company will manage.
ABOUT EASTERN SPORTS MANAGEMENT:
Eastern Sports Management is the regional leader in indoor sports facility operation, focusing on wellness, competition, and training for individuals at any age. The company was created to develop and manage sports properties located on the East Coast. ESM currently manages four facilities located in Virginia and Pennsylvania. ESM designed, constructed and currently oversees the operations of the Fredericksburg Field House (Fredericksburg, VA) and the Virginia Beach Field House (Virginia Beach, VA). In 2012, ESM assumed management of United Sports Training Center (Downingtown, PA). In 2014, ESM entered into a public-private partnership with Stafford County, VA and opened the Jeff Rouse Swim and Sport Center in 2016. The offerings of these dynamic facilities range from leagues and tournaments to before & after school care, summer camps, and more.