Kristi leads ESM's facilities' marketing, communications, sponsorship, and event management. She has been immersed in the hospitality, sports, entertainment, and tourism industries for more than 25 years across the country.

Her event background includes marketing, promotions, talent buying, major-scale performance production, accommodations packaging, ticketing, volunteer coordination, food and beverage programming, and more. Throughout her career, she’s secured more than $10M in sponsorship revenue across an array of properties by developing blanket sponsorship programs for national corporations.

Kristi is charged with developing and implementing innovative marketing initiatives and effective partnership programs. She specializes in creating multi-facility events that drive positive economic impact and increase brand awareness while expanding the firm’s geographic footprint. Additionally, Kristi leads development and outreach efforts for ESM’s charitable arm, Play On.

Cornell University

Purdue University Global