Industry: Marketing, Digital Marketing, Sports Marketing

Minimum Experience: 3 Years

Required Degree: 4-Year Degree

Description: Eastern Sports Management is currently accepting applications for a Digital Marketing Specialist. The primary role of the Digital Marketing Specialist is to develop and manage ESM's digital presence. Additionally, the Digital Marketing Specialist will work with our properties under management to further customer engagement using web and social media content

• Create, execute, and monitor digital marketing campaigns

• Website content management

• Schedule digital ad campaigns and social media content

• Monitor web analytics and social insights

• Identify trends and insights and optimize spend and performance based on findings

• Report campaign performance ROI/KPIs to leadership

• Drive overall strategy of digital initiatives to include proposed advertising budget allocation

• Conduct competitive market research

• Work in tandem with the Director of Business Development to develop and execute strategic annual marketing campaigns

• Maintain the online reputation of the company and its various entities

• Drive growth of audience across social platforms and electronic mailing lists

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Collaborate with facility brand managers and other internal team members to further customer engagement and conversions through web and social media content

• SEO/SEM

• PPC

• Data analysis

• Email marketing

• HTML/CSS

• Basic graphic design using Adobe Creative Suite (Photoshop, Illustrator, Acrobat DC, etc.) and Canva

• Proficiency in Google Analytics, Google Ads, Google Maps/Business, Google Earth, Google Data Studio, Google Workspace Suite (Docs, Drive, Slides, Sheets, Forms, etc.), GoDaddy and Network Solutions, Squarespace, Webflow, and Wordpress, Constant Contact and Mailchimp

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